A webinar hosted by Pat Soldano, with keynote speaker Mark Peters, CEO, Butterball Farms.

Butterball CEO Mark Peters’ New Book ‘The Source’ Details How This Revolutionary Concept Can Change The Workplace Forever

Too many of our workers walk a financial tightrope, with one small setback leading to a cascading number of other problems – the kind that can jeopardize attendance, productivity, and employment. Family businesses pay a high price, too, through absenteeism and lost productivity, distracted or unmotivated workers and turnover.

In this webinar, Mark Peters, CEO of Butterball Farms, with his new book, “The Source” details the fascinating concept of how to use the power of collaboration to stabilize your workforce and impact your community.

What would your business look like if you could create structures outside your own HR department that could make the difference between keeping or losing a job and reduce the turnover rate from 400% to 10%?

In this webinar, Peters explains the history and story of his family business and how to create the structures to help keep employees retained and happy, as he did and as explains in his book, “The Source.”


Family Enterprise USA Family Enterprise USA promotes family business and job creation, growth, viability, and sustainability by advocating for family businesses, their lifetime of savings, and the issues they face running their businesses every day. The issues we fight for or against with Congress in Washington DC are high Income Tax Rates, possible elimination of Valuation Discounts, increase in Capital Gains Tax, enactment of a Wealth Tax, and the continued burden of the Estate Tax (death tax), and with the possible elimination of Step up in Basis. Family Enterprise USA represents and celebrates all sizes, and industries of family businesses and multi-generational employers.

Family Enterprise USA is a 501(c)(3) non-profit organization. Family foundations can donate.


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The need for fact-based reporting of issues important to multi generational businesses and protecting a lifetime of savings has never been greater. Now more than ever, multi generational businesses and family businesses are under fire. That's why Family Enterprise USA is passionately working to increase the awareness of issues important to generationally-owned family businesses built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC are high Income Tax Rates, possible elimination of Valuation Discounts, increase in Capital Gains Tax, enactment of a Wealth Tax, and the continued burden of the Estate Tax (death tax), and with the possible elimination of Step up in Basis.

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