Patricia M. Soldano
President, Family Enterprise USA
Patricia M. Soldano has spent over 30 years providing family office services. She owned Cymric Family Office Services and sold to GenSpring Family Offices in January 2009, where she was Managing Director of Western Region for 5 years and then a Family Office Consultant to GenSpring until December of 2017.
Ms. Soldano is President of Family Enterprise USA; its mission is to promote the growth of generational owned family businesses in the US, and President of Policy and Taxation Group, which she formed in 1995, that works to reduce onerous tax and economic policies for successful families, family offices and family business. She is Principal Advisor to the Drucker School Global Family Business Institute, and a member of CSUF Family Business Center, as well as on Family Business editorial committee for Trust & Estate Magazine. She is on the Investment Committee, Comp Committee and Audit Committee for Alzheimer’s Orange County. Ms. Soldano received an MBA from Claremont Graduate School, The Drucker School and a BA in Business Administration from Cal State University Fullerton.
Russ Sullivan is chair of the National Tax Policy Group at lobbying and law firm Brownstein Hyatt Farber Schreck, providing unparalleled insight into the legislative and regulatory risks and opportunities related to tax policy. Russ is a Capitol Hill veteran who spent 14 years with the Senate Finance Committee, including nine as staff director. He leverages his vast network and industry expertise to devise and execute complex strategies for both nonprofit and for-profit clients on a broad range of issues, including health care, pension planning, trade, economic development and tax policy.
During his time at the Senate Finance Committee, Russ worked directly on policy matters related to the estate tax. He served as chief tax counsel under Sen. Max Baucus (D-MT) when the committee passed legislation repealing the estate tax in 2001. A decade later, as committee staff director, Russ worked with a bipartisan group of senators to make a reduction in the estate tax rate and an increase in the exemption amount permanent.
Read more... At Brownstein, Russ has represented a number of taxpayers who operate family-owned businesses and has advanced their interests during critical times. For example, as policy debates unfolded over the Tax Cuts and Jobs Act (TCJA) of 2017, he worked on behalf of numerous clients to develop a robust 20% deduction for pass-through businesses to lower the effective income tax rate on entrepreneurs, farmers and ranchers, and family-owned enterprises. Russ is passionate about fostering at-risk youth, serving as the legal or designated guardian for 22 teenagers over the past two decades. He has continually fought for an increase in the adoption tax credit. Read less...
At Brownstein, Russ has represented a number of taxpayers who operate family-owned businesses and has advanced their interests during critical times. For example, as policy debates unfolded over the Tax Cuts and Jobs Act (TCJA) of 2017, he worked on behalf of numerous clients to develop a robust 20% deduction for pass-through businesses to lower the effective income tax rate on entrepreneurs, farmers and ranchers, and family-owned enterprises.
Russ is passionate about fostering at-risk youth, serving as the legal or designated guardian for 22 teenagers over the past two decades. He has continually fought for an increase in the adoption tax credit. Read less...
Brandon C. Roman
Brandon Román advises a wide array of domestic and international clients, including banks, non-bank financial institutions, financial market utilities, trade associations, and multinational corporations, on a variety of financial services and tax issues.
Brandon assists clients in developing comprehensive strategies to further their legislative and regulatory interests before Congress, relevant congressional committees, and various regulatory agencies, including the Commodity Futures Trading Commission (CFTC), Securities and Exchange Commission (SEC), Consumer Financial Protection Bureau (CFPB), Federal Reserve, Financial Stability Oversight Council (FSOC), Department of Housing and Urban Development (HUD), Federal Housing Finance Agency (FHFA), Department of Treasury, and the Internal Revenue Service (IRS), among others.
Brandon is an active member of various firm diversity initiatives for both Hispanic and LGBT attorneys. Brandon is also a member of the firm’s Recruiting Committee.
Prior to joining Squire Patton Boggs, Brandon served as a judicial intern for Chief Judge Nancy V. Alquist of the United State Bankruptcy Court for the District of Maryland, as well as for Judge Laura Cordero of the Superior Court for the District of Columbia. During his time in law school, Brandon worked as a student-attorney in the Janet R. Spragans Tax Clinic, where he successfully represented a client before the United States Tax Court in obtaining relief. His knowledge of public policy and international affairs was strengthened during his time as a McCleary Law Fellow for the Human Rights Campaign. Brandon also spent time in El Salvador where he leveraged his fluency in Spanish to assist ALDES (La Oficina de Asistencia Legal para la Diversidad Sexual El Salvador) in organizing the country’s first conference on LGBT rights.
Brandon is a member of the Advisory Committee of the Squire Patton Boggs Foundation, which promotes the role of public service and pro bono work in the practice of law and the development of public policy.
Charles D. (“Skip”) Fox IV
Treasurer and Assistant Secretary
Skip Fox is a retired McGuire Woods LLP partner. While at McGuireWoods, Skip served as chair of the firm’s Tax and Employee Benefits Department and Private Wealth Services Group. Skip was on the faculty of the American Bankers Association’s National Trust Schools from 1987 to 2021. He was an Adjunct Professor at Northwestern University School of Law from 1983 to 2005 and an Adjunct Professor at the University of Virginia School of Law from 2006 to 2021. Prior to retirement, Skip spoke extensively around the country on estate planning topics and was the co-presenter for over twenty years of the monthly teleconference series on estate planning and fiduciary law issues sponsored by the American Bankers Association. Skip has contributed articles to numerous publications and is the author or co-author of seven books on estate planning topics.
Director of Strategic Partnerships & Business Development
John Gugliada is an experienced Business Development Executive who partners with CEO’s of both large and small businesses, to grow their top line. After many years of leading sales teams in a corporate setting, as an EVP and SVP, John truly understands what is required to drive results- and it’s never accomplished through cutting corners in the short term. It’s accomplished through a well thought out strategy and keeping your daily playbook simple.
He has worked with companies in multiple industry segments, spanning five continents.
John holds an MBA from the University of Hartford and is a regular contributor to State economic and workforce development committees.
Robert Z. Chew
Communications & Marketing
Robert Z. Chew is an author, speaker, leadership training coach, and marketing communications expert. Currently, he develops marketing communications programs, content development, advertising, and public relations for Family Enterprise USA and Policy and Taxation Group.
Bob has been in the leadership development and marketing communications industry for 30 years and has worked for some of the largest advertising agencies and brands in the world, including Toyota, Singapore Airlines, Coca-Cola, and GE. He has written seven books, has taught at UCLA Extension for over 20 years, and is a regular leadership guest lecturer at such institutions as the University of Southern California and California State University.
Bob has been an editor, columnist, and publisher and has written for Advertising Age, Time.com, and numerous trade journals. His books on marketing, communications training, and business include Point of You, StoryPilot, SlideStar, and The Fundamentals of Public Relations.
“My approach to communications effectiveness is based on find the story that engages audiences most effectively, which is especially important in this age of digital and online influencing,” he says. “It’s about finding your unique point of view and then being able to deliver it with high-impact. The tools I’ve developed can make sales forces, senior executives, and individuals the most powerful communicators and leaders they can be.”
As well as consulting, marketing, public relations, training, and teaching leadership techniques, Bob travels the country giving workshops. He is a graduate of Ohio State University and is an artist in his time off.
Communications & Marketing
Loren Nelson oversees the daily communications, social media, public relations distribution, and messaging operations of the organization.
Loren has spent over 30 years providing communications, marketing, and messaging expertise, helping companies and organization understand digital communications and media to effectively use and leverage the power of the Internet for their objectives and goals.
Loren has experience locally, statewde, and nationally in a wide range of industries including health, medical, politics, manufacturing, retail, financial, legal, restaurants, gaming, sports, water filtration, real estate, non-profit, and newly financed start-up ventures. Earliest projects were as local marketing manager overseeing all in-market expects from hiring, training, and operations.
When not in the office Loren enjoys outdoor activities including hiking, racing outrigger canoes, sharpening his photography skills, and the fullfillment of volunteering.