Why did Dr. Varish Goyal turn in his white lab coat and join his family’s business? 

Find out on a recent episode of BNY Mellon Wealth Mangement’s Your Active Wealth business owner podcast series. As the president and CEO of a collection of family-operated businesses, Varish explains why he shifted away from a lifelong dream of a career in medicine and joined his family’s business. 

Today, Varish directs the largest gas service operation in California, as well as the bold new convenience store chain Loop Neighborhood. Varish discusses his family’s inspiring immigrant story, the joys and challenges of working with family, how he’s laying the groundwork for future generations, and the three things you need in life in order to succeed.

Check out our business owner podcast series and other podcasts by subscribing to Your Active Wealth on your favorite podcast platform, such as Apple Podcasts or Spotify and other streaming services. 

Working With BNY Mellon Global Family Office 

The BNY Mellon Global Family Office team understands the unique challenges faced by family offices. We’ve been serving clients for over 230 years, and family offices for over 50 years. We have the resources of the world’s largest global custodian at our disposal, and we make these resources accessible to family offices via our dedicated Relationship Management teams who specialize only in serving global family offices. We have been vetted by the world’s wealthiest families, pension funds, banks, Fortune 500 companies, and sovereign wealth funds. Our custody and reporting services are at the center of everything that we do.

About BNY Mellon Wealth Management
For more than two centuries, BNY Mellon Wealth Management has helped families build, manage and preserve their wealth. Our specialized teams have the tools, knowledge and experience to develop comprehensive solutions for our business owner clients that address each client’s personal financial objectives and family dynamics, as well as issues specific to his or her business. For business owners considering a family office, our dedicated Family Office team brings more than 50 years of experience providing solutions and strategic insights to help family offices grow and preserve wealth across generations. For more information, visit www.bnymellonwealth.com or follow us on Twitter @BNYMellonWealth.


Family Enterprise USA Family Enterprise USA promotes family business and job creation, growth, viability, and sustainability by advocating for family businesses, their lifetime of savings, and the issues they face running their businesses every day. The issues we fight for or against with Congress in Washington DC are high Income Tax Rates, possible elimination of Valuation Discounts, increase in Capital Gains Tax, enactment of a Wealth Tax, and the continued burden of the Estate Tax (death tax), and with the possible elimination of Step up in Basis. Family Enterprise USA represents and celebrates all sizes, and industries of family businesses and multi-generational employers.

Family Enterprise USA is a 501(c)(3) non-profit organization. Family foundations can donate.


We hope you've enjoyed this article. While you're here, we have a small favor to ask...

As we prepare for what promises to be a pivotal year for America, we're asking you to consider becoming a member.

The need for fact-based reporting of issues important to multi generational businesses and protecting a lifetime of savings has never been greater. Now more than ever, multi generational businesses and family businesses are under fire. That's why Family Enterprise USA is passionately working to increase the awareness of issues important to generationally-owned family businesses built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC are high Income Tax Rates, possible elimination of Valuation Discounts, increase in Capital Gains Tax, enactment of a Wealth Tax, and the continued burden of the Estate Tax (death tax), and with the possible elimination of Step up in Basis.

@FamilyEnterpriseUSA @PolicyAndTaxationGroup @DitchTheEstateTax #FamilyBusiness #Business #SmallBiz #EstateTax #Deathtax #CapitalGainsTax #StepUpInBasis #Taxes #gifttax #Generationskippingtax #InheritanceTax #repealestatetax #promotefamilybusinesses #taxLegislation #AdvocatingForFamilyBusinesses #incometax #Generationallyowned #Multigenerationalbusiness #taxseason #federaltaxpolicy #FamilyEnterpriseUSA #PolicyAndTaxationGroup #DitchTheEstateTax