Mark Peters, CEO Butterball Farms, Speaks with Pat Soldano About Keeping a Multi-Generational Family Business Growing, Fighting Taxes, and Harnessing the Power of Collaboration to Stabilize a Workforce

Family Enterprise USA’s Pat Soldano sits down with Butterball Farms CEO Mark Peters to address a wide range of topics affecting multi-generational family businesses.

Founded by Leo Peters in 1951 in Grand Rapids, Mich., Butterball has been famous for its embossed butter roses and other butter-based products. In 1995, Mark Peters took over the helm. In this interview he discusses with Pat how things have changed for family businesses, how legislation is hurting growth, and how he has employed revolutionary concepts to keep his work force happy and productive. He also talks about how to use the power of collaboration to stabilize your workforce and impact your community.

In a future webinar, Peters will explain in detail how he created new structures to help keep employees retained and happy. His recent book on the subject is called, “The Source.”

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The need for fact-based reporting of issues important to multi generational businesses and protecting a lifetime of savings has never been greater. Now more than ever, multi generational businesses and family businesses are under fire. That's why Family Enterprise USA is passionately working to increase the awareness of issues important to generationally-owned family businesses built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC are high Income Tax Rates, possible elimination of Valuation Discounts, increase in Capital Gains Tax, enactment of a Wealth Tax, and the continued burden of the Estate Tax (death tax), and with the possible elimination of Step up in Basis.


Family Enterprise USA​ promotes family business creation, growth, viability, and sustainability by advocating for family businesses and their lifetime of savings with Congress in Washington DC. Family Enterprise USA represents and celebrates all sizes, professions and industries of family businesses and multi-generational employers.

Family Enterprise USA is the organization that represents all family businesses on a national level in DC; it is not unique to any industry. Family Enterprise USA is different from other organizations because it represents and advocates for the families of family businesses, generationally owned businesses, and multigenerational businesses, and the issues, they face running their businesses every day including Step Up in Basis, gift tax, Valuation Discounts, Capital Gains Tax, Income Tax Rates, Wealth Tax, & Estate Tax (death tax).

Family Enterprise USA is a 501(c)(3) non-profit organization.. Family foundations can donate.


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