How Butterball Farms Used ‘The Source’ to Harness the Power of Collaboration to Stabilize a Workforce

A webinar hosted by Pat Soldano, with keynote speaker Mark Peters, CEO, Butterball Farms.

Butterball CEO Mark Peters’ New Book ‘The Source’ Details How This Revolutionary Concept Can Change The Workplace Forever

Too many of our workers walk a financial tightrope, with one small setback leading to a cascading number of other problems – the kind that can jeopardize attendance, productivity, and employment. Family businesses pay a high price, too, through absenteeism and lost productivity, distracted or unmotivated workers and turnover.

In this webinar, Mark Peters, CEO of Butterball Farms, with his new book, “The Source” details the fascinating concept of how to use the power of collaboration to stabilize your workforce and impact your community.

What would your business look like if you could create structures outside your own HR department that could make the difference between keeping or losing a job and reduce the turnover rate from 400% to 10%?

In this webinar, Peters explains the history and story of his family business and how to create the structures to help keep employees retained and happy, as he did and as explains in his book, “The Source.”


Family Enterprise USA promotes generationally owned family business creation, growth, viability, and sustainability by advocating for family businesses and their lifetime of savings with Congress in Washington DC.  Since 2007, Family Enterprise USA has represented and celebrated all sizes, professions and industries of family-owned enterprises and multi-generational employers. It is a bi-partisan 501.c3 organization. Family foundations can donate.


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