Host Pat Soldano, President, Family Enterprise USA/Policy Taxation Group, Focuses Attention on Key Issues Facing Families, Their Businesses, and Legislation

Dr. Frank Luntz Talks About Political Messaging in First Episode, ‘Why Language Matters’; First Episodes Sponsored by Auerbach Commercial Realty

A new podcast series, “The Voice of Family Business on Capitol Hill,” has been launched by Family Enterprise USA and the Policy and Taxation Group.

The podcast series, hosted by Pat Soldano, President of Family Enterprise USA and Policy and Taxation Group, features interviews with experts from politics, marketing, tax, and law and focuses on the issues facing families and their businesses. Both groups advocate for families and their businesses.

The premiere episode aired September 15 and features Dr. Frank Luntz, well-known political strategist and messaging expert, who discusses “Why Language Matters.” The podcast dives into how language shapes America and its politics, how other people’s words can create powerful messages, and why what people say matters more today than ever before.

The “Voice of Family Business on Capitol Hill” airs on all major podcast platforms, such as Spotify, Apple iTunes, and TuneIn. The first three episodes are sponsored by Auerbach Commercial Realty. The shows will run monthly. Subscribers will receive alerts as future shows are posted.

“We are excited about this new platform for communicating the latest news, expert opinions, and insights affecting the country’s largest employer, the American Family Business,” said Pat Soldano, about the new online show. “We are thrilled to have Frank Luntz be our first guest and the subject matter, how language matters, is a critical topic in today’s polarized culture,” she said. “Our goal with this series is to bring to life the critical stories that affect families and their businesses, and how we can get our legislators to listen.”


Family Enterprise USA promotes generationally owned family business creation, growth, viability, and sustainability by advocating for family businesses and their lifetime of savings with Congress in Washington DC.  Since 2007, Family Enterprise USA has represented and celebrated all sizes, professions and industries of family-owned enterprises and multi-generational employers. It is a bi-partisan 501.c3 organization. Family foundations can donate.


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The need for fact-based reporting of issues important to multi generational businesses and protecting a lifetime of savings has never been greater. Now more than ever, multi generational businesses and family businesses are under fire. That's why Family Enterprise USA is passionately working to increase the awareness of issues important to generationally-owned family businesses built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC include high income tax rates, possible elimination of valuation discounts, increase in capital gains tax, enactment of a wealth tax, and the continued burden of the gift tax, estate tax and generation skipping tax.

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