‘You’re Number One’ Service Mantra Takes David Ellen’s Equipment Corp. From Zero to $56 million in 8 Years; New Family Enterprise USA Video Tells The Incredible Story

South African entrepreneur David Ellen fled his homeland, landed in Albuquerque, New Mexico, and in less than a decade built a $56 million business with 360 employees in eight locations, and sold it to his heirs. The story is detailed in a new video hosted by Family Enterprises’ Pat Soldano.

Ellen’s company, Ellen Equipment Corp., specializes in the less than glamorous business of heavy equipment repair and servicing. But it was a business Ellen knew well in South Africa, before fleeing for safety. The classic “American Dream” story was built on one simple customer service belief: “We’re not Number One. You’re Number One.” To see the full story go to: www.familyenterpriseusa.com.

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The need for fact-based reporting of issues important to multi generational businesses and protecting a lifetime of savings has never been greater. Now more than ever, multi generational businesses and family businesses are under fire. That's why Family Enterprise USA is passionately working to increase the awareness of issues important to generationally-owned family businesses built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC include high income tax rates, possible elimination of valuation discounts, increase in capital gains tax, enactment of a wealth tax, and the continued burden of the gift tax, estate tax and generation skipping tax.


Family Enterprise USA promotes generationally owned family business creation, growth, viability, and sustainability by advocating for family businesses and their lifetime of savings with Congress in Washington DC.  Since 2007, Family Enterprise USA has represented and celebrated all sizes, professions and industries of family-owned enterprises and multi-generational employers. It is a bi-partisan 501.c3 organization. Family foundations can donate.


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