{"id":17462,"date":"2026-06-02T16:04:57","date_gmt":"2026-06-02T23:04:57","guid":{"rendered":"https:\/\/familyenterpriseusa.com\/?p=17462"},"modified":"2026-06-02T16:10:26","modified_gmt":"2026-06-02T23:10:26","slug":"new-voter-research-from-dr-frank-luntz-tells-a-story-of-america-in-trouble","status":"publish","type":"post","link":"https:\/\/familyenterpriseusa.com\/video-post\/new-voter-research-from-dr-frank-luntz-tells-a-story-of-america-in-trouble\/","title":{"rendered":"New Voter Research from Dr. Frank Luntz Tells a Story of America \u2018In Trouble&#8217;"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#397389&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=znDpumXdJFU&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>Executive Summary: <\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h2><strong>New Voter Research from Dr. Frank Luntz Tells a Story of America \u2018In Trouble,\u2019 \u2018American Dream\u2019 Out of Reach for Most<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Research Shows \u2018Rise of Socialism,\u2019 \u2018Rising Anger,\u2019 and Misunderstanding of \u201cSavings Penalty Tax\u201d on the Country\u2019s Most Successful<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>Overview<\/strong><\/h4>\n<p>In May 2026, Dr. Frank Luntz, well-known pollster and communications strategist, gave a private presentation entitled \u201cEconomic Opportunity &amp; Wealth in America.\u201d\u00a0 The presentation started with a provocative statement: \u201cAmerica is in trouble.\u201d Over 100 attendees listened to Luntz, reviewed the new research, and asked questions about the where voters are today.<\/p>\n<p>The survey of 1,000 American voters was conducted in late April 2026 and covered a range of topics, from the rise of socialism to affordability to the increased desire to create a <em>\u201csavings penalty tax\u201d<\/em> on the most successful in our country.\u00a0<\/p>\n<p>The research was sponsored by Family Enterprise USA Action. Family Enterprise USA Action engages with legislators on Capitol Hill on behalf of family-owned businesses, family offices, and hardworking families. It is focused exclusively on the critical tax and economic policies that impact them.<\/p>\n<h4><strong>Research Highlights: What Voters Are Saying<\/strong><\/h4>\n<p>The Luntz survey found:<\/p>\n<ul>\n<li>70% of Americans believe the economic system is \u201cunfair\u201d<\/li>\n<li>55% say they are \u201cjust keeping up\u201d or \u201cfalling behind\u201d with their personal finances<\/li>\n<li>More than a third, or 38%, of voters want to \u201csee more socialism and less capitalism\u201d in our economy, the highest percentage since 2009 when it was 23%.<\/li>\n<\/ul>\n<h4><strong>\u00a0<\/strong><strong>More\/Less Taxation While American Dream \u2018Fading\u2019<\/strong><\/h4>\n<p>When it came to asking voters about \u201cThe American Dream:\u201d<\/p>\n<ul>\n<li>The survey found 59% believed the American Dream was \u201cless attainable now\u201d than when they \u201cwere growing up.\u201d<\/li>\n<\/ul>\n<p>In addition, the survey found:<\/p>\n<ul>\n<li>Less than a third of American\u2019s think \u201cthe country cares about\u201d them.<\/li>\n<li>74% of voters believe \u201cwe have a government spending problem instead of a revenue problem, including 64% of Democrats and\u00a087% of Republicans<\/li>\n<li>54% said they wanted to make \u201cthe wealthy\u201d pay more taxes, while 46% said the middle class should \u201cpay less in taxes.\u201d<\/li>\n<li>With the rise of many state and federal proposals to create a new \u201cWealth Tax,\u201d research showed most voters \u201cdon\u2019t understand the term,\u201d is better described as a \u201csavings penalty tax.\u201d<\/li>\n<\/ul>\n<h4><strong>Quotes from Dr. Luntz<\/strong><\/h4>\n<p><strong>On America\u2019s Future:<\/strong><\/p>\n<p>\u201cIf you care about the future of America and its family-owned businesses, you want to pay attention to what this research says. The findings clearly point to a popular rise in favorable view of socialism, and more importantly voters feel the American Dream is now out of reach for most.\u201d\u00a0<\/p>\n<p><strong>On Affordability and Government Waste:<\/strong><\/p>\n<p><strong>\u00a0<\/strong>\u201cThe cost of basics, like food and gas, are unaffordable and it\u2019s all about affordability and cutting waste, fraud, and corruption in our government\u2019s spending.\u201d<\/p>\n<p><strong>\u00a0<\/strong><strong>On the \u201cWealth Tax\u201d or \u201cSavings Penalty Tax\u201d<\/strong><\/p>\n<p>\u201cWhen you tell voters a Wealth Tax is taxing both income and assets, support drops dramatically.\u201d<\/p>\n<h4><strong>In Summary:<\/strong><\/h4>\n<p>\u201cIf we don\u2019t wake up and address these issues, we\u2019re going to find the America we all know, and love, will no longer be recognizable in the near future.\u201d<\/p>\n<p>\u201cWe need to create a tax code that promotes a healthy economy, good jobs, and an affordable lifestyle.\u00a0 We have too many loopholes and too much government waste and fraud in our system.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_cta title=&#8221;Download the Executive Summary&#8221; button_url=&#8221;https:\/\/familyenterpriseusaaction.com\/wp-content\/uploads\/2026\/06\/Luntz-Presentation.-Exec-Summary.final_.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Click Here&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;16px||16px||true|false&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_bg_enable_color=&#8221;on&#8221; background_color=&#8221;#ff3033&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_color_all=&#8221;#000000&#8243; border_width_all=&#8221;6px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_cta][et_pb_divider color=&#8221;#397389&#8243; divider_weight=&#8221;2px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Become a member text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; link_option_url=&#8221;https:\/\/familyenterpriseusa.com\/donate-2\/&#8221; global_module=&#8221;5822&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><em>We hope you&#8217;ve enjoyed this article. While you&#8217;re here, we have a small favor to ask&#8230;<\/em><\/h4>\n<p>As we prepare for what promises to be a pivotal year for America, we&#8217;re asking you to consider becoming a member.<\/p>\n<p>The need for fact-based reporting of issues important to <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">family owned businesses<\/a> and protecting a <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-business-stories\/\">lifetime of savings<\/a> has never been greater. Now more than ever, <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">successful families<\/a> and <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-business-stories\/\">family owned businesses<\/a> are under fire. That&#8217;s why <a href=\"https:\/\/familyenterpriseusa.com\/category\/feusa\/\">Family Enterprise USA<\/a> is passionately working to increase the awareness of issues important to <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">family owned businesses<\/a> built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC include high <a href=\"https:\/\/familyenterpriseusa.com\/category\/income-taxes\/\">income tax rates<\/a>, possible elimination of valuation discounts, increase in capital gains <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>, enactment of a wealth <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>, and the continued burden of the gift <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>, <a href=\"https:\/\/familyenterpriseusa.com\/category\/estate-taxes\/\">estate tax<\/a> and generation skipping <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/familyenterpriseusa.com\/donate\/&#8221; button_text=&#8221;Become a Family Enterprise USA Member&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Become FEUSA member button&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; global_module=&#8221;6503&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_divider color=&#8221;#397389&#8243; divider_style=&#8221;dotted&#8221; divider_weight=&#8221;2px&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_video_slider disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Video Slider Family Business Stories 2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_module=&#8221;6670&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=y9VszpRjVDM&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=03T2VODneEg&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=fHIxWaTwK64&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=TI7P07GbNdU&#038;t=27s&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][\/et_pb_video_slider][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;FEUSA Statement&#8221; _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; link_option_url=&#8221;https:\/\/familyenterpriseusa.com\/donate-2\/&#8221; global_module=&#8221;5910&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<hr \/>\n<p><a href=\"https:\/\/familyenterpriseusa.com\/category\/feusa\/\">Family Enterprise USA<\/a> promotes <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">generationally<\/a> owned <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-businesses\/\">family business<\/a> creation, growth, viability, and sustainability by <a href=\"https:\/\/familyenterpriseusa.com\/about\/\">advocating for family businesses<\/a> and their lifetime of savings with <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-business-caucus\/\">Congress<\/a> in Washington DC.\u00a0 Since 2007, <a href=\"https:\/\/familyenterpriseusa.com\/category\/feusa\/\">Family Enterprise USA<\/a> has represented and celebrated\u00a0all sizes, professions and industries of family-owned enterprises and <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">multi-generational<\/a> employers. It is a bi-partisan 501.c3 organization.\u00a0<a href=\"https:\/\/familyenterpriseusa.com\/membership\/\">Family foundations can donate.<\/a><\/p>\n<hr \/>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Hash tags &#038; Tags&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_module=&#8221;6498&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>#incometax #CapitalGainsTax #R&amp;DExpensing #DontPunishSuccess #GrantorTrusts #StepUpinBasis #likeKindExchanges #AcceleratedDepreciation #EstateTax #Deathtax #wealthtax #taxLegislation #CongressionalCaucus #incometaxrates #repealestatetax #AdvocatingForFamilyBusinesses #FamilyOwnedBusiness #WomenOwnedBusiness @FamilyEnterpriseUSA #FamilyEnterpriseUSA #FEUSA<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executive Summary: &nbsp; New Voter Research from Dr. Frank Luntz Tells a Story of America \u2018In Trouble,\u2019 \u2018American Dream\u2019 Out of Reach for Most \u00a0 Research Shows \u2018Rise of Socialism,\u2019 \u2018Rising Anger,\u2019 and Misunderstanding of \u201cSavings Penalty Tax\u201d on the Country\u2019s Most Successful &nbsp; Overview In May 2026, Dr. Frank Luntz, well-known pollster and communications [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[48,92,16,87,115,97],"tags":[],"class_list":["post-17462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-family-businesses","category-multi-generational-business","category-video-post","category-watch-listen","category-wealth-tax","category-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/17462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17462"}],"version-history":[{"count":5,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/17462\/revisions"}],"predecessor-version":[{"id":17473,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/17462\/revisions\/17473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/media\/17465"}],"wp:attachment":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}