{"id":17126,"date":"2026-04-27T18:04:06","date_gmt":"2026-04-28T01:04:06","guid":{"rendered":"https:\/\/familyenterpriseusa.com\/?p=17126"},"modified":"2026-04-27T19:52:00","modified_gmt":"2026-04-28T02:52:00","slug":"understanding-the-ppli-opportunity-the-basics-and-beyond","status":"publish","type":"post","link":"https:\/\/familyenterpriseusa.com\/family-businesses\/understanding-the-ppli-opportunity-the-basics-and-beyond\/","title":{"rendered":"Understanding the PPLI Opportunity: The Basics and Beyond"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#397389&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_cta title=&#8221;Make Your Voice Heard on Capitol Hill&#8221; button_url=&#8221;https:\/\/familyenterpriseusa.com\/family-business-caucus\/&#8221; button_text=&#8221;Contact your members of Congress now and ask them to stand with family businesses by joining the Caucus.&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Call To Action Top&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;22px&#8221; background_color=&#8221;#397389&#8243; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#ff0019&#8243; custom_margin=&#8221;-17px|||||&#8221; custom_padding=&#8221;16px||19px|||&#8221; global_module=&#8221;9695&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_cta][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=so1GhNHStik&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_video][et_pb_text admin_label=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Private Placement Life Insurance (PPLI) has emerged as a highly effective tool in sophisticated planning for affluent families. There has been tremendous growth in the number of families adopting PPLI.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/events.zoom.us\/ev\/AuUPNA44G7cUnXstxMCmp4g8rCN5APx938p0egyzDgrvSh0N0VxN~Ar1LH_nCGle9S31NXqLPuLZdiE8hA2OveNcGA0Ecz_l8o4ujQQz3UR4WlMgSK9jeWqbRWklUh04gEtP4WiHqYCGwOQ\" rel=\"noopener\" target=\"_blank\"><em><strong>This May 28th webcast is an opportunity to easily understand PPLI and its applications.<\/strong><\/em><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/events.zoom.us\/ev\/AuUPNA44G7cUnXstxMCmp4g8rCN5APx938p0egyzDgrvSh0N0VxN~Ar1LH_nCGle9S31NXqLPuLZdiE8hA2OveNcGA0Ecz_l8o4ujQQz3UR4WlMgSK9jeWqbRWklUh04gEtP4WiHqYCGwOQ\" rel=\"noopener\" target=\"_blank\">In this special webcast<\/a> led by Winged Keel Group, a Family Enterprise USA sponsor, presenters will provide a simplified overview of PPLI, detailing how it works and why it\u2019s an attractive option for many families.<\/p>\n<p><strong><em>MEET OUR WINGED KEEL GROUP SPEAKERS<\/em><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/events.zoom.us\/ev\/AuUPNA44G7cUnXstxMCmp4g8rCN5APx938p0egyzDgrvSh0N0VxN~Ar1LH_nCGle9S31NXqLPuLZdiE8hA2OveNcGA0Ecz_l8o4ujQQz3UR4WlMgSK9jeWqbRWklUh04gEtP4WiHqYCGwOQ\" target=\"_blank\" rel=\"noopener\">Eric Naison-Phillips, CEO, Winged Keel Group<\/a><\/li>\n<li><a href=\"https:\/\/events.zoom.us\/ev\/AuUPNA44G7cUnXstxMCmp4g8rCN5APx938p0egyzDgrvSh0N0VxN~Ar1LH_nCGle9S31NXqLPuLZdiE8hA2OveNcGA0Ecz_l8o4ujQQz3UR4WlMgSK9jeWqbRWklUh04gEtP4WiHqYCGwOQ\" target=\"_blank\" rel=\"noopener\">Mark Richards, Principal, Winged Keel Group<\/a><\/li>\n<\/ul>\n<p>The conversation will explore real case studies where PPLI helped clients achieve specific goals, including enhancing after-tax investment returns. Whether you&#8217;re new to PPLI or refining your knowledge, you&#8217;ll come away with clarity on:<\/p>\n<ul>\n<li><strong>Investment options<\/strong> including insurance-dedicated funds (IDFs) and separately managed accounts (SMAs)<\/li>\n<li><strong>The role life insurance<\/strong> plays in PPLI<\/li>\n<li><strong>How PPLI integrates<\/strong> with your broader planning<\/li>\n<li><strong>Best practices<\/strong> to ensure the PPLI policy will qualify and achieve the intended purpose<\/li>\n<\/ul>\n<p><a href=\"https:\/\/events.zoom.us\/ev\/AuUPNA44G7cUnXstxMCmp4g8rCN5APx938p0egyzDgrvSh0N0VxN~Ar1LH_nCGle9S31NXqLPuLZdiE8hA2OveNcGA0Ecz_l8o4ujQQz3UR4WlMgSK9jeWqbRWklUh04gEtP4WiHqYCGwOQ\" rel=\"noopener\" target=\"_blank\">Webcast attendees<\/a> will benefit from the experience and insights of the leading firm in the PPLI space, deepen their understanding of the opportunities offered by PPLI, and elevate their ability to determine if PPLI warrants further exploration.<\/p>\n<p>[\/et_pb_text][et_pb_cta title=&#8221;Discover why more sophisticated families are turning to PPLI &#8211; and whether this strategy belongs in your planning toolkit. &#8221; button_url=&#8221;https:\/\/events.zoom.us\/ev\/AuUPNA44G7cUnXstxMCmp4g8rCN5APx938p0egyzDgrvSh0N0VxN~Ar1LH_nCGle9S31NXqLPuLZdiE8hA2OveNcGA0Ecz_l8o4ujQQz3UR4WlMgSK9jeWqbRWklUh04gEtP4WiHqYCGwOQ&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Register now to secure your place for this exclusive webcast on May 28th, 1:00 PM PDT.&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fc2f36&#8243; custom_padding=&#8221;13px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_cta][et_pb_divider color=&#8221;#397389&#8243; divider_weight=&#8221;2px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;Winged Keel Logo &#038; About&#8221; _builder_version=&#8221;4.27.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; link_option_url=&#8221;https:\/\/ahola.com\/&#8221; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;17120&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16519\" title=\"Buchanan Street Partners\" src=\"https:\/\/familyenterpriseusa.com\/wp-content\/uploads\/2026\/02\/Winged-Keel-Group-Logo_Color-300x124.png\" alt=\"Winged-Keel-Group\" width=\"400\" height=\"165\" \/><\/p>\n<p><strong>About Winged Keel Group<br \/><\/strong>Dating back to 1851, the America\u2019s Cup is the oldest continuous competition in sport. The 1983 race marked the first time that the challenger had won the Cup since the contest began. The challenger\u2019s key to victory was the development of a \u201cwinged keel.\u201d This structural development increased the challenging yacht\u2019s stability, enabling it to move more smoothly and quickly through the water.<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#397389&#8243; divider_weight=&#8221;2px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Become a member text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; link_option_url=&#8221;https:\/\/familyenterpriseusa.com\/donate-2\/&#8221; global_module=&#8221;5822&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><em>We hope you&#8217;ve enjoyed this article. While you&#8217;re here, we have a small favor to ask&#8230;<\/em><\/h4>\n<p>As we prepare for what promises to be a pivotal year for America, we&#8217;re asking you to consider becoming a member.<\/p>\n<p>The need for fact-based reporting of issues important to <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">family owned businesses<\/a> and protecting a <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-business-stories\/\">lifetime of savings<\/a> has never been greater. Now more than ever, <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">successful families<\/a> and <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-business-stories\/\">family owned businesses<\/a> are under fire. That&#8217;s why <a href=\"https:\/\/familyenterpriseusa.com\/category\/feusa\/\">Family Enterprise USA<\/a> is passionately working to increase the awareness of issues important to <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">family owned businesses<\/a> built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC include high <a href=\"https:\/\/familyenterpriseusa.com\/category\/income-taxes\/\">income tax rates<\/a>, possible elimination of valuation discounts, increase in capital gains <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>, enactment of a wealth <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>, and the continued burden of the gift <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>, <a href=\"https:\/\/familyenterpriseusa.com\/category\/estate-taxes\/\">estate tax<\/a> and generation skipping <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/familyenterpriseusa.com\/donate\/&#8221; button_text=&#8221;Become a Family Enterprise USA Member&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Become FEUSA member button&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; global_module=&#8221;6503&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_divider color=&#8221;#397389&#8243; divider_style=&#8221;dotted&#8221; divider_weight=&#8221;2px&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_video_slider disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Video Slider Family Business Stories 2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_module=&#8221;6670&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=y9VszpRjVDM&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=03T2VODneEg&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=fHIxWaTwK64&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=TI7P07GbNdU&#038;t=27s&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][\/et_pb_video_slider][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;FEUSA Statement&#8221; _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; link_option_url=&#8221;https:\/\/familyenterpriseusa.com\/donate-2\/&#8221; global_module=&#8221;5910&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<hr \/>\n<p><a href=\"https:\/\/familyenterpriseusa.com\/category\/feusa\/\">Family Enterprise USA<\/a> promotes <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">generationally<\/a> owned <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-businesses\/\">family business<\/a> creation, growth, viability, and sustainability by <a href=\"https:\/\/familyenterpriseusa.com\/about\/\">advocating for family businesses<\/a> and their lifetime of savings with <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-business-caucus\/\">Congress<\/a> in Washington DC.\u00a0 Since 2007, <a href=\"https:\/\/familyenterpriseusa.com\/category\/feusa\/\">Family Enterprise USA<\/a> has represented and celebrated\u00a0all sizes, professions and industries of family-owned enterprises and <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">multi-generational<\/a> employers. It is a bi-partisan 501.c3 organization.\u00a0<a href=\"https:\/\/familyenterpriseusa.com\/membership\/\">Family foundations can donate.<\/a><\/p>\n<hr \/>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Hash tags &#038; Tags&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;6498&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>#incometax #CapitalGainsTax #R&amp;DExpensing #DontPunishSuccess #GrantorTrusts #StepUpinBasis #likeKindExchanges #AcceleratedDepreciation #EstateTax #Deathtax #wealthtax #taxLegislation #CongressionalCaucus #incometaxrates #repealestatetax #AdvocatingForFamilyBusinesses #FamilyOwnedBusiness #WomenOwnedBusiness @FamilyEnterpriseUSA #FamilyEnterpriseUSA #FEUSA<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Private Placement Life Insurance (PPLI) has emerged as a highly effective tool in sophisticated planning for affluent families. There has been tremendous growth in the number of families adopting PPLI. &nbsp; This May 28th webcast is an opportunity to easily understand PPLI and its applications. &nbsp; In this special webcast led by Winged Keel Group, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[48,92],"tags":[],"class_list":["post-17126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-family-businesses","category-multi-generational-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/17126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17126"}],"version-history":[{"count":5,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/17126\/revisions"}],"predecessor-version":[{"id":17139,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/17126\/revisions\/17139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/media\/17131"}],"wp:attachment":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}