{"id":14084,"date":"2025-05-06T14:52:47","date_gmt":"2025-05-06T21:52:47","guid":{"rendered":"https:\/\/familyenterpriseusa.com\/?p=14084"},"modified":"2025-05-06T14:52:54","modified_gmt":"2025-05-06T21:52:54","slug":"family-owned-businesses-essential-to-american-dream-new-luntz-survey-shows","status":"publish","type":"post","link":"https:\/\/familyenterpriseusa.com\/feusa\/family-owned-businesses-essential-to-american-dream-new-luntz-survey-shows\/","title":{"rendered":"Family-Owned Businesses Essential to American Dream New Luntz Survey Shows"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#397389&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_cta title=&#8221;The data is in! See what family owned businesses are saying about today\u2019s challenges and opportunities.&#8221; button_url=&#8221;https:\/\/familyenterpriseusa.com\/family-business-survey\/&#8221; button_text=&#8221;Read the 2025 Annual Survey Executive Survey now! Click here.&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Call To Action Top&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;22px&#8221; background_color=&#8221;#397389&#8243; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#ff0019&#8243; custom_margin=&#8221;-17px|||||&#8221; custom_padding=&#8221;16px||19px|||&#8221; global_module=&#8221;9695&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_cta][et_pb_divider color=&#8221;#397389&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=8Q7VdW8yuYg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_divider color=&#8221;#397389&#8243; divider_style=&#8221;dotted&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>Family-Owned Businesses Essential to American Dream, Most Trusted Businesses in the Economy, New Luntz Survey Shows<\/strong><\/h1>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong><em>Communications Expert, Pollster Dr. Frank Luntz Surveys Voters on Family-owned Businesses, the American Dream, and Tax Fairness<\/em><\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Family-owned businesses are the <a href=\"https:\/\/familyenterpriseusa.com\/family-business-survey\/\">most trusted businesses<\/a> in America and the gateway to the American Dream, according to a new survey by noted communications expert and pollster, Dr. Frank Luntz.<\/p>\n<p>The survey on family-owned businesses was conducted by Luntz among 1,000 voting-age consumers. The survey was sponsored by Family Enterprise USA, advocates for family-owned businesses in the U.S.\u00a0<\/p>\n<p>The survey found 78% of voters are more likely to \u201ctrust a family-owned business than a regular corporation\u201d and 91% agree family-owned businesses \u201crepresent what\u2019s great about America,\u201d in that you can start \u201csomething from nothing and pass it on to the next generation.\u201d<\/p>\n<p>America\u2019s family businesses, the <a href=\"https:\/\/familyenterpriseusa.com\/family-business-survey\/\">largest private employer in the country<\/a>, account for 83.3 million jobs in some 32 million family businesses across the country. These businesses contribute $7.7 trillion annually to U.S. gross domestic product, according to research.<\/p>\n<p>\u201cThis survey clearly identifies family-owned businesses as one our country\u2019s most precious and trusted assets,\u201d said Luntz about the results. \u201cNot only are family-owned businesses the drivers of our economy, but they are also the gateway to the American Dream,\u201d he said.\u00a0 \u201cOur lawmakers need to make sure they create tax and economic policies that keep this sector growing and strong.\u201d<\/p>\n<p><strong>Taxes and Family-Owned Businesses<\/strong><\/p>\n<p>The survey found voters believe it is unfair to tax family-owned businesses at higher rates than corporations.<\/p>\n<p>With over <a href=\"https:\/\/familyenterpriseusa.com\/family-business-survey\/\">80% of family-owned businesses operating as Pass-Through Entities<\/a>, and therefore paying more in taxes than a regular corporation, the survey found 84% of respondents agreed it was unfair family-owned businesses are taxed at higher rates.<\/p>\n<p>Consumers also understand family-owned businesses play a significant role in supporting local communities, they stay in business longer, and they keep employees for generations, according to the survey.<\/p>\n<p>Some 58% of respondents say family-owned business support their communities, while 21% understand they often stay in business longer and keep employees for generations, results showed.<\/p>\n<p><strong>Protecting A Life\u2019s Work<\/strong><\/p>\n<p>The survey also probed voters on the concept of tax codes protecting a person\u2019s life work and savings.<\/p>\n<p>When asked if America\u2019s tax code should protect such things as \u201cA person\u2019s life work,\u201d \u201cRetirement nest egg,\u201d \u201cEarned success,\u201d or \u201cA lifetime of savings,\u201d the responses were high in all four of this areas.<\/p>\n<p>According to the survey, 43% of respondents said the tax code should protect \u201cA person\u2019s life\u2019s work,\u201d followed by 40% saying tax protection should focus on \u201cA retirement nest egg.\u201d<\/p>\n<p>It was found among 35% surveyed taxes should protect \u201cEarned success,\u201d while 30% said the tax code should protect \u201cA lifetime of savings.\u201d<\/p>\n<p>These results were at odds with the growing call to \u201ctax the rich,\u201d which found significant bipartisan support among respondents.<\/p>\n<p>When asked if they would \u201csupport or oppose a new wealth tax on the entire net worth of individuals,\u201d 63% of those surveyed supported such a move, while only 18% opposed a new wealth tax.<\/p>\n<p>There was, on this question, a noticeable gap between Republicans and Democrats, with 52% of Republicans supporting such a measure versus 81% of Democrats, the survey found.<\/p>\n<p>When it comes to the Estate Tax, or Death Tax, voters in the survey found broad bipartisan support to oppose it, showing 67% opposing, with a breakdown of 71% of Republicans against it and 60% of Democrats against it.<\/p>\n<p>\u201cThis survey shows family-owned businesses remain the most trusted and important economic engines of our economy,\u201d said Pat Soldano, President of Family Enterprise USA and Policy and Taxation Group, about the results. Family Enterprise USA and Policy and Taxation Group educate and advocate on behalf of family-owned businesses, family offices, and successful families on tax and economic policy issues with Congress.<\/p>\n<p>\u201cThis survey will help educate our lawmakers on the size and scope of our most trusted businesses in the country and the need to create policies and tax structures that encourage their health for future generations,\u201d Soldano said.<\/p>\n<p>For more information on survey, go to: <a href=\"http:\/\/www.familyenterpriseusa.com.\/\">www.familyenterpriseusa.com.<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#397389&#8243; divider_weight=&#8221;2px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Become a member text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; link_option_url=&#8221;https:\/\/familyenterpriseusa.com\/donate-2\/&#8221; global_module=&#8221;5822&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><em>We hope you&#8217;ve enjoyed this article. While you&#8217;re here, we have a small favor to ask&#8230;<\/em><\/h4>\n<p>As we prepare for what promises to be a pivotal year for America, we&#8217;re asking you to consider becoming a member.<\/p>\n<p>The need for fact-based reporting of issues important to <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">family owned businesses<\/a> and protecting a <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-business-stories\/\">lifetime of savings<\/a> has never been greater. Now more than ever, <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">successful families<\/a> and <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-business-stories\/\">family owned businesses<\/a> are under fire. That&#8217;s why <a href=\"https:\/\/familyenterpriseusa.com\/category\/feusa\/\">Family Enterprise USA<\/a> is passionately working to increase the awareness of issues important to <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">family owned businesses<\/a> built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC include high <a href=\"https:\/\/familyenterpriseusa.com\/category\/income-taxes\/\">income tax rates<\/a>, possible elimination of valuation discounts, increase in capital gains <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>, enactment of a wealth <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>, and the continued burden of the gift <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>, <a href=\"https:\/\/familyenterpriseusa.com\/category\/estate-taxes\/\">estate tax<\/a> and generation skipping <a href=\"https:\/\/familyenterpriseusa.com\/category\/taxes\/\">tax<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/familyenterpriseusa.com\/donate\/&#8221; button_text=&#8221;Become a Family Enterprise USA Member&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Become FEUSA member button&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; global_module=&#8221;6503&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_divider color=&#8221;#397389&#8243; divider_style=&#8221;dotted&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_video_slider admin_label=&#8221;Video Slider Family Business Stories 3&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;7257&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=qkzuUypw3JU&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=L5QmaJqcm4Y&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=LyZMrONDbPE&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=tmxFubyBiHA&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/www.youtube.com\/watch?v=9Tn7ZliFx2I&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/youtu.be\/Jx5o3EzVD1E&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][\/et_pb_video_slider][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;FEUSA Statement&#8221; _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; link_option_url=&#8221;https:\/\/familyenterpriseusa.com\/donate-2\/&#8221; global_module=&#8221;5910&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<hr \/>\n<p><a href=\"https:\/\/familyenterpriseusa.com\/category\/feusa\/\">Family Enterprise USA<\/a> promotes <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">generationally<\/a> owned <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-businesses\/\">family business<\/a> creation, growth, viability, and sustainability by <a href=\"https:\/\/familyenterpriseusa.com\/about\/\">advocating for family businesses<\/a> and their lifetime of savings with <a href=\"https:\/\/familyenterpriseusa.com\/category\/family-business-caucus\/\">Congress<\/a> in Washington DC.\u00a0 Since 2007, <a href=\"https:\/\/familyenterpriseusa.com\/category\/feusa\/\">Family Enterprise USA<\/a> has represented and celebrated\u00a0all sizes, professions and industries of family-owned enterprises and <a href=\"https:\/\/familyenterpriseusa.com\/category\/multi-generational-business\/\">multi-generational<\/a> employers. It is a bi-partisan 501.c3 organization.\u00a0<a href=\"https:\/\/familyenterpriseusa.com\/membership\/\">Family foundations can donate.<\/a><\/p>\n<hr \/>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Hash tags &#038; Tags&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;6498&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>#incometax #CapitalGainsTax #R&amp;DExpensing #DontPunishSuccess #GrantorTrusts #StepUpinBasis #likeKindExchanges #AcceleratedDepreciation #EstateTax #Deathtax #wealthtax #taxLegislation #CongressionalCaucus #incometaxrates #repealestatetax #AdvocatingForFamilyBusinesses #FamilyOwnedBusiness #WomenOwnedBusiness @FamilyEnterpriseUSA #FamilyEnterpriseUSA<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Family-Owned Businesses Essential to American Dream, Most Trusted Businesses in the Economy, New Luntz Survey Shows \u00a0 Communications Expert, Pollster Dr. Frank Luntz Surveys Voters on Family-owned Businesses, the American Dream, and Tax Fairness \u00a0 Family-owned businesses are the most trusted businesses in America and the gateway to the American Dream, according to a new [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[48,3,92,16,87],"tags":[],"class_list":["post-14084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-family-businesses","category-feusa","category-multi-generational-business","category-video-post","category-watch-listen"],"acf":[],"_links":{"self":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/14084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14084"}],"version-history":[{"count":4,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/14084\/revisions"}],"predecessor-version":[{"id":14090,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/14084\/revisions\/14090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/media\/14089"}],"wp:attachment":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}