[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”4px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#397389″ divider_weight=”2px” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_cta title=”Stand up and be heard! Contact your lawmakers in Congress to advocate for positive change.” button_url=”https:\/\/familyenterpriseusa.com\/polling-and-research\/contact-your-representatives-in-congress-to-join-the-cong” button_text=”Act now by clicking here!” admin_label=”Call To Action Top” _builder_version=”4.25.1″ _module_preset=”default” background_color=”#397389″ custom_button=”on” button_bg_color=”#ff0019″ custom_margin=”-17px|||||” custom_padding=”16px||19px|||” global_module=”9695″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_cta][et_pb_divider color=”#397389″ divider_weight=”2px” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”1″ _builder_version=”4.25.1″ text_font=”||||||||” text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
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In a new podcast from the Family Enterprise USA series, \u201cThe Voice of Family Business on Capitol Hill,\u201d with host Pat Soldano, Luntz discusses how to effectively communicate with Generations Z and X and how to inform them of tax and others policies affecting their pocketbooks, their futures, and the country\u2019s future.<\/p>\n
[\/et_pb_text][et_pb_divider color=”#397389″ divider_style=”dotted” divider_weight=”1px” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=yUtam1VmSvI&list=PLNCVGeQg3MWzAVeEXp6q1dX1JFAASV487&index=1″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider color=”#397389″ divider_style=”dotted” divider_weight=”1px” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”2″ _builder_version=”4.25.1″ text_font=”||||||||” text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
With the massive transfer of wealth occurring right now in the United States, from Baby Boomers and Gen X to Millennials, some $90 trillion over 20 years by some estimates, conversations with the \u201cNext Gen\u201d are critical, according to Soldano, President of Family Enterprise USA and Policy and Taxation Group. Both organizations are bipartisan, non-profit organizations advocating on behalf of family businesses.<\/p>\n
\u201cWe can\u2019t use the language of the older generations to communicate to the next generation of family business leaders,\u201d says Soldano at the start of the podcast. \u201cThe question is, how do we decode communication for the next generation?\u201d<\/p>\n
In the podcast, Luntz argues the next generations \u201cdon\u2019t even want to listen\u201d to those in leadership now, and parents of the next generation need to understand there \u201cis a real sense of pessimism sinking into society that we have not seen since the nineteen sixties,\u201d he says. \u201cWe need to begin listening to and communicating with these future leaders in their terms to ensure our economic system and our democracy stays healthy.\u201d<\/p>\n
Recently, Luntz conducted a focus group with the next generation of voters and business leaders that revealed some stark realities about what the future holds for the health of democracy and economic freedom.<\/p>\n
In the focus group of first and second-time Generation Z voters, 18 to 29 years old, the conversation revealed some startling concerns about America\u2019s future.<\/p>\n
Luntz debuted portions of the focus group findings on cable news CNBC\u2019s morning show Squawk Box earlier this month, and on the cable news channel CNN. Three of the findings focused on inequality, an intense dislike for the state of capitalism, and aging, out of touch government leadership.<\/p>\n
In discussing the results on the podcast,<\/strong> Luntz detailed the real concern he had for the country if America\u2019s future voters, and leaders, \u201cdidn\u2019t believe the system is working for them.\u201d<\/p>\n Luntz believes the current generation needs to change the language from talking about capitalism to \u201cshift the focus on economic freedom and a healthy economy.\u201d<\/p>\n Part of the problem, Soldano and Luntz discuss, are the issues of social media technology, and the damaging influence they cause on families with basic discussions \u201caround the dinner table.\u201d<\/p>\n \u201cParents have to stand up to the technology,\u201d he says. \u201cWe need tough love on social media, we have to demand our children put down their screens and that a conversation is started,\u201d says. \u201cHow else are we going to reach the next generation if social media is ever present? We must find time to put away the technology that\u2019s driving us apart.\u201d<\/p>\n One goal for improving communication with \u201cNext Gen\u201d audiences, according to Soldano, is to \u201cinform and engage them on the critical issues they will need to vote on in the future, including important tax issues that will affect their family businesses and wealth, and effective communication is the first step.\u201d<\/p>\n In the podcast, Soldano also highlighted a recent study by The Smith Family Business Initiative at Cornell University which showed the lack of family communication ranking as the top concern among students preparing to be the next generation of family business owners.<\/p>\n This was followed by worries among the young leaders about their ability to \u201cgrow revenue\u201d and build on the business. The third major concern was \u201cis there a succession plan\u201d in place.<\/p>\n In the podcast, Soldano and Luntz discuss these findings, and other solutions in bridging the next generation communications gap.<\/p>\n To hear the full podcast, go Spotify or click on the link here: https:\/\/open.spotify.com\/show\/73pcpIL2NfPi11WG0FZdyX<\/a>.<\/p>\n [\/et_pb_text][et_pb_divider color=”#397389″ divider_weight=”2px” disabled_on=”off|off|off” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text disabled_on=”off|off|off” admin_label=”Become a member text” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” link_option_url=”https:\/\/familyenterpriseusa.com\/donate-2\/” global_module=”5822″ global_colors_info=”{}”]<\/p>\n As we prepare for what promises to be a pivotal year for America, we’re asking you to consider becoming a member.<\/p>\n The need for fact-based reporting of issues important to multi generational businesses<\/a> and protecting a lifetime of savings<\/a> has never been greater. Now more than ever, multi generational businesses<\/a> and family businesses<\/a> are under fire. That’s why Family Enterprise USA<\/a> is passionately working to increase the awareness of issues important to generationally-owned family businesses<\/a> built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC include high income tax rates<\/a>, possible elimination of valuation discounts, increase in capital gains tax<\/a>, enactment of a wealth tax<\/a>, and the continued burden of the gift tax<\/a>, estate tax<\/a> and generation skipping tax<\/a>.<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/familyenterpriseusa.com\/donate\/” button_text=”Become a Family Enterprise USA Member” button_alignment=”center” disabled_on=”off|off|off” admin_label=”Become FEUSA member button” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” global_module=”6503″ global_colors_info=”{}”][\/et_pb_button][et_pb_divider color=”#397389″ divider_style=”dotted” divider_weight=”2px” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_video_slider disabled_on=”off|off|off” admin_label=”Video Slider Family Business Stories 2″ _builder_version=”4.21.0″ _module_preset=”default” global_module=”6670″ global_colors_info=”{}”][et_pb_video_slider_item src=”https:\/\/www.youtube.com\/watch?v=y9VszpRjVDM” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/www.youtube.com\/watch?v=03T2VODneEg” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/www.youtube.com\/watch?v=fHIxWaTwK64″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/www.youtube.com\/watch?v=TI7P07GbNdU&t=27s” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][\/et_pb_video_slider][et_pb_text disabled_on=”off|off|off” admin_label=”FEUSA Statement” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” link_option_url=”https:\/\/familyenterpriseusa.com\/donate-2\/” global_module=”5910″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n Family Enterprise USA<\/a> promotes generationally<\/a> owned family business<\/a> creation, growth, viability, and sustainability by advocating for family businesses<\/a> and their lifetime of savings with Congress<\/a> in Washington DC.\u00a0 Since 2007, Family Enterprise USA<\/a> has represented and celebrated\u00a0all sizes, professions and industries of family-owned enterprises and multi-generational<\/a> employers. It is a bi-partisan 501.c3 organization.\u00a0Family foundations can donate.<\/a><\/p>\n [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Hash tags & Tags” _builder_version=”4.21.0″ _module_preset=”default” global_module=”6498″ global_colors_info=”{}”]<\/p>\n #incometax #taxseason #federaltaxpolicy #taxation #EstateTax #Deathtax #wealthtax #taxLegislation #CongressionalCaucus #CapitalGainsTax #incometaxrates #incometaxseason #taxrefund #taxreturn #incometaxreturn #gifttax #Generationskippingtax #InheritanceTax #repealestatetax #FamilyBusiness #promotefamilybusinesses #familyowned #supportlocalbusiness #womeninbusiness #AdvocatingForFamilyBusinesses #Generationallyowned #Multigenerationalbusiness\u00a0 @FamilyEnterpriseUSA @PolicyAndTaxationGroup @DitchTheEstateTax #FamilyEnterpriseUSA #PolicyAndTaxationGroup #DitchTheEstateTax<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" New Podcast with Dr. Frank Luntz and Pat Soldano Addresses How to \u2018Decode Language\u2019 to Reach Generation Z and X As Generation Z and X begin to inherent trillions from Baby Boomers, the communication gap between old guard and new guard has never been wider or more misunderstood, according to insights from communications expert […]<\/p>\n","protected":false},"author":2,"featured_media":11623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[48,91,92,103,98,16,87],"tags":[],"class_list":["post-11620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-family-businesses","category-family-business-stories","category-multi-generational-business","category-next-gen","category-podcast","category-video-post","category-watch-listen"],"acf":[],"_links":{"self":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/11620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11620"}],"version-history":[{"count":4,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/11620\/revisions"}],"predecessor-version":[{"id":11627,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/posts\/11620\/revisions\/11627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=\/wp\/v2\/media\/11623"}],"wp:attachment":[{"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/familyenterpriseusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}We hope you’ve enjoyed this article. While you’re here, we have a small favor to ask…<\/em><\/h4>\n
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